Colorado...wait for it...wait for it...

I'll get into my latest obsession (i.e., football, i.e., soccer) in another post. But I've been tormented by the rumor that the Colorado Rapids are going to change their name to the Colorado Arsenal or Arsenal Colorado.

C'mon, fellas! Don't be a poseur! I know you want to elevate your status and become an international brand. So just work on the football. Please!

On their website (which I check approximately once every 25 seconds), their new shield is progressively being uncovered, one layer at a time, once every couple of days).

Who are the ad geniuses who came up with this one?